mobil50: digital echoes

Mobil 50: Digital Echoes is a virtual exhibition which educates about the evolution of technology through impactful, interactive and fun sensory experiences. In this website you will be able to explore an archive of ringtones through audio reactive visual animations, which will give you a perception of the evolution of this familiar sounds. This project consists on the creation of a visual identity for a ficticious exhibition at the Museum of Electrical Engineering in Budapest. The logo created is a modular logo where the elements are based on the different elementar sounds of ringtones.

The blue thin rectangles refer to the “beep” sound commonly used on the ringtones across history. This “beep” sound is usually sharp and strident, so the rectangles are thin and elongated to represent this.  The vibrant green squares represent the impact and boldness of the ringtones. They also make reference to the visual era of the pixelated visuals, predominantly the 80s and the 90s.   The aura like magenta shapes are a visual depiction of the celestial and flowy sounds the newer forms of ringtones tend to incorporate. They are also a representation of the vibration and sound propagation, therefore the change in opacity refers to the sound fading away.
horizontal and vertical main version of the logo
stills from the website
social media campaign (stills from videos)
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